About Us- Where it all began ...

Welcome to Southern Steele — where Vintage Soul meets Southern charm.

Rooted in a love for storytelling through decor, we curate pieces that feel collected over time, not just purchased. From timeworn treasures and rustic textures to modern heirlooms and cozy Southern staples, every item is handpicked to bring warmth, personality, and a little character to your home.

But Southern Steele’s story truly began years ago in my hometown, inside a sweet little shop called The Lullabye Shoppe. My parents purchased it when I was just three years old, and I spent countless afternoons after school learning the ropes — running the register, handwriting tags, changing out window displays, and tagging along to the Merchandise Mart with my mom and grandmother to help choose next season’s styles. People would drive in from nearby towns just to get their hands on the beautiful Feltman Brothers sets, smocked dresses, and adorable matching holiday outfits. That little shop became my classroom — and the spark for everything I’m building now.

Fast forward to 2016, when that long-held passion for having a store began to take root. A full-time job meant a brick-and-mortar shop wasn’t quite possible yet, so I started with a small booth. Years later, Southern Steele is still going strong — and now we’re expanding online so friends beyond our hometown can experience the Southern charm we’ve lovingly curated.

What began as a solo dream has grown into a full family effort. Whether it’s marketing, hauling, hanging, building, fixing, or tagging new finds — our entire team jumps in with heart and hustle to bring the Southern Steele vision to life.

Southern Steele is more than a shop — it’s a story stitched together by family, fueled by passion, and rooted in hospitality.

Thanks for being here — we’re so glad you are.